Diversity is essential for any organization that wants to stay ahead of the curve. By definition, a diverse workforce is one that includes people of different genders, races, ethnicities, ages, religions, and nationalities. David Tracy is an award-winning marketing strategist, with a multicultural and multilingual team of inspiring individuals. He is also a certified chef and a YouTube food show host who believes that diversity in the workforce can foster creativity and innovation.
Belonging to a family that was into nonprofit work, David learned the importance of making meaningful connections across various indigenous/native communities. His parents rooted in him the idea that it is important to care for others and to make a significant positive difference in their lives. Becoming a force for good comes with its own set of highs and lows. David suggests that you should not stretch yourself too thin that you’re unable to extend any help; because you can only help from a position of a higher power. With power comes great responsibility, and David advocates that through his marketing agency, Northgate.
David believes that a cross-cultural team is more inclusive as well as incorporates multiple styles and fuses them with variable perspectives to help businesses grow – because it includes people from different cultures who work together toward a common goal. He is of the opinion that there are many benefits to hiring a cross-cultural team. For one, it brings a wealth of perspectives and experiences to the table. This can lead to more innovative thinking and better decision-making.
Additionally, David thinks that having people who come with their own traditions and cultural insights can help an organization better understand and serve its customers, as well as expand its reach into new markets. Of course, there are also challenges that come with managing a cross-cultural team. But these can be overcome with proper communication and understanding.
If you are working with a multicultural team, you get multiple perspectives from diverse personalities, each having their own ideas and that can help with out-of-the-box, unorthodox thinking. David believes that giving your team a platform for the unbiased exchange of ideas can aid in gaining huge benefits for your organization.
Moreover, David believes in creating an inclusive environment because that is essential for a successful cross-cultural team. He suggests that business owners should provide training on cultural competence and create opportunities for team members to interact with each other. The benefits of hiring a cross-cultural team are immense. Organizations that are looking to stay ahead of the competition should consider this option.
In today’s business world, the ability to work with people from different cultures is an important skill. David strongly advocates in favor of hiring a multicultural team, because he says, “as the world becomes more connected, successful businesses are those which increasingly operate in a global market.” This means that they need to be able to communicate and collaborate with people from all over the world. With the right strategies in place, any organization can reap the rewards of a truly diverse workforce.
