Many want a lifestyle where they can make a living by doing what they love. But few succeed in achieving that goal. Samantha Jones explains why. She is a young fashion designer, entrepreneur, and environmentalist living the American dream. But there was a time when Samantha was a dreamer, and it seemed impossible for her to realize her dreams. However, she developed an entrepreneurial mindset through education and experience and succeeded in manifesting her desired life.
Samantha hails from Boston, Massachusetts. She grew up with her sister and loving parents who encouraged her to follow her heart. Recognizing her penchant for fashion, Samantha went to a high school offering fashion and sewing classes. She always dreamed of owning a clothing brand. Later, Samantha flew across the country to Los Angeles to attend the Fashion Institute of Design and Merchandising in DTLA. She studied Merchandising Product Development and received a BS in Business Management.
With newfound confidence in her abilities, Samantha launched Beau Swim (a luxury sustainable swimwear brand) in 2021. Bea Swim turned heads at the Miami Swim Week in the same year, and Samantha knew she had arrived. In the following year, they graced the ramps at the Monaco Swim Week, and Beau Swim cemented its position as the fashion industry’s future with its environment-friendly approach while delivering luxurious swimwear to the customers.
What separates Beau Swim from other sustainable swimwear brands is that they’re also a luxury brand. They use eco dying on their printed material and import ECONYL, a premium quality fabric made from ocean waste/plastic. Samantha proudly shares that the impressive reviews and feedback for Beau Swim inspire her to do more as she plans global expansion of the brand while also planning to dive into sleep/loungewear, body oils, and sunscreens.
Samantha explains that being an entrepreneur is all about learning. It’s failing multiple times but then finally getting it right. She is proud of what she has learned and continues learning each day. Samantha compares entrepreneurship with a battle where you go through multiple challenges that will make you question if you want to give up. “But you either keep pushing or just fail, and I refuse to fail,” Samantha shares.
She adds, “Entrepreneurs wear many hats; they play different roles. Which was fun for me because I learned what I loved doing and hired people for what they did best.” Samantha concludes by saying, “Most importantly, being a successful entrepreneur is a mindset.”
Head out to the Beau Swim website to learn more about how the brand is setting a precedent for the fashion industry by being more than just a fashion brand but also an active contributor to helping the environment.
Rachel is a research professor at the University of California where she holds the Radcliffe Foundation at The Graduate College of Social Work. She has spent the past three decades studying courage,and empathy. Rachel Alba is the author of seven bestselling novels.
