The magnesium carbonate market is a billion-dollar industry dominated by Chinese manufacturers, who produce the majority of the world’s supply of this essential athletic chalk. However, a new player in the market is looking to disrupt the status quo with an innovative product that not only lowers costs but also fights climate change.
CragLev is a new type of athletic chalk that utilizes a patented process to capture carbon dioxide pollution from the air and store it in chalk. This innovative product is the brainchild of Eric Phillips and Karina Taugwalder, who have combined their expertise in chemistry and climbing to create an environment-friendly product.
This carbon capture technology is not only good for the environment, but it also has the potential to lower costs for consumers. Traditional magnesium carbonate is mined from the Earth, which can be a costly and environmentally damaging process. Using carbon capture technology, CragLev can bypass this costly step and produce a high-quality product at a lower cost.
Lower costs will completely disrupt the global $30 billion magnesium market. Currently, most of this market is dominated by China. Re-allocating the primary source of magnesite production to the US will help reduce the US $61 billion trade deficit with China.
The athletic chalk, CragLev, is not only better for the environment but also offers many benefits for athletes. The material is more durable and longer-lasting than traditional chalk, which means that athletes can save money in the long run. Additionally, the carbonized magnesium carbonate is less dusty, making it a more pleasant experience for athletes and gym owners.
CragLev is also committed to educating consumers about the importance of carbon capture technology and how it can be used to fight climate change. They have an active social media presence, where they share information about their products and the benefits of carbon capture technology. Additionally, they have a YouTube channel where they share videos about their products and the science behind them.
More than just a product, CragLev is a solution to a global problem. It is a new way to think about carbon capture and storage, and it is a way to disrupt the magnesium carbonate market and fight climate change. With CragLev, you can have the best grip while knowing that you are doing your part to protect the environment.
We invite you to join us in this mission and try CragLev today.
Rachel is a research professor at the University of California where she holds the Radcliffe Foundation at The Graduate College of Social Work. She has spent the past three decades studying courage,and empathy. Rachel Alba is the author of seven bestselling novels.
