From Founder & CEO to Global Growth Entrepreneur – The Rise of Dr. Courtney R. McCashland

Dr. Courtney R. McCashland is a founding partner and Chief of Science & Strategy at AuctusIQ, LLC, a company that leverages predictive talent analytics to help sales leaders turn sales talent into sustained business performance. With her doctorate degree in organizational leadership from USC, Dr. McCashland has applied her studies on leadership talents to develop and lead several successful companies. Throughout her career, she has been recognized as a self-funded business executive, who has started seven companies for outsized returns, making her a successful woman entrepreneur in a male-dominated industry.

With an undergraduate degree in Marketing, Psychology, and Journalism, and early career experience as an Account Executive at PR Agency Tracy-Locke/Pharr, Dr. McCashland went on to earn a Master’s degree in Qualitative & Quantitative Research and work as a Senior Research Director at the Gallup organization. Later in her career, she joined the executive team at Lydian Bank & Trust, where she founded TalentMine – a talent analytics company. As CEO of TalentMine, she teamed up with Marcus Buckingham to co-found Strengths Research. TalentMine was acquired by Kenexa and IBM where she served as President of the Global Assessment Division. During the last decade, Dr. McCashland acquired a suite of science and software assets from IBM to found – now dba AuctusIQ – with Troy Kanter.

Throughout her career, Dr. McCashland has received numerous awards and recognitions, including the National President Bush Point of Light Award, Florida Businesswoman of the Year, the 2023 Top 20 Women Leadership Award, and serving as the sole woman on Executive Teams for three fast-growth companies. As a co-author and developer of talent assessments, Dr. McCashland has contributed to three best-selling books that have featured her work: Standout, Go Put Your Strengths to Work, and The Survivors Club. Her personal mission is to assist sales leaders in converting sales talent into predictable business performance.

AuctusIQ’s goal is to become the leading sales talent platform to help global sales talent organizations accelerate growth through their workforce targeting annual revenues that exceed $30 Million within 2-3 years.

One key turning point that shaped Dr. McCashland’s career was her decision to spin out a suite of talent assessment analytics and software assets from IBM to develop the Showcase athletics assessment platform and the Velocity sales assessment platform, which grew into AuctusIQ – one of the fastest growing sales software systems in the nation. Her ability to identify opportunities and take calculated risks has been a major factor in her success as an entrepreneur.

Her entrepreneurial spirit, leadership skills, and commitment to innovation have made her a thought leader in talent assessment research and a respected figure in helping sales organizations accelerate growth. If you want to learn more about Dr. McCashland and her company, visit her website (

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Gerilyn grew up in Snoqualmie; a small town in Washington DC where she completed her education and obtained a degree in Global and International Journalism. She works as a columnist for many top-tier publications including The Daily Mail, The Washington Post, etc. When Gerilyn Thrasher isn't busy writing, she spends most of her time volunteering in animal shelters and orphanages.
Gerilyn Thrasher
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